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Assortment
Food-Brands
Nonfood-Brands
100% Freshness at Best Price.
METRO´s six most popular Own-Brands
Powerful Own-Brands as price-efficient and high quality alternative
to conventional brand articles


In the METRO assortment there are several important Own-Brands, within the Food as well as within the Nonfood sector.
In terms of an international consolidation process METRO puts the strategic focus on five Own-Brands, which are predestined for the Company´s Core Demand Customers (Hotels, Gastronomers, Caterers): Horeca Select, Rioba, H-Line, Fine Food and Aro.
Each of the five Own-Brands offers tailor-made solutions for the
different needs of various professional customers.
Aro –
minimum costs – maximum price competitiveness:
The most cost-efficient assortment for the
day-to-day requirements are the products of
the Own-Brand line Aro. With more than 400
Food and about 200 Nonfood articles,
METRO offers a strong basic assortment, that
garantuees reliable quality, practical
packaging units and an optimal price-
performance ratio. For reaching this aim,
METRO makes huge efforts: by permanent
price monitoring of the Austrian retail market,
METRO is able to provide the lowest prices –
simply unbeatable for competitors.

Horeca Select –
5 Stars for Professional Cooking:
Horeca Select is made for Kitchen Professionals. This Own-Brand label is a real alternative to conventional brand products. These high-quality food articles have all features in order to fulfill the sophisticated needs of professional gastronomers. In the near future also organic products and regional specialities are planned to be integrated within this range. All products are developed in co-operation with professional chefs – exclusively for METRO. The production is strictly controlled for ensuring the ultimate quality and the best prices for our customers.

Rioba und H-Line –
Economical Premium Offers for Bars and Cafés:
The professional product range label for bars and cafés is called Rioba.
Rioba combines top-class quality in attractive design for incomparably low prices. The assortment does not leave any wish unfulfilled: from aromatic coffee sorts or fancy cocktail syrups to stylish glasses, trendy cups and posh napkins – Rioba offers a complete professional solution without any binding contract obligations for the customers.
H-Line is the equivalent for hotels, boarding houses, motels and restaurants. With two high-performance product lines, H-Line offers a classy assortment for all areas within the guest relation. From shower gel
in ideal portion size to the delicious cream for the morning coffee.

Fine Food – the profitable Top Range:
The newest METRO Own-Brand is a high-class food assortment with outstanding profitable prices. Fine Food – the premium product portfolio
was developed by METRO for offering high quality articles in attractive packagings for fair prices. That´s why Fine Food products are cost-efficient winners.

Everything for your office
SIGMA is our exclusive solution for office essentials. This high-performance brand is valuable for all our customers and covers everything they need in their office. Quality, functionality, and performance are the hallmarks of this brand, whether it is packaging or posting, working or organizing, writing, printing, or documenting, accounting or calculating
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